Save a Child a Minute from Diarrhoea~RB joins hands with PIP to eradicate diarrhoea
Reckitt
Benckiser (RB), manufacturers of Dettol, and Plan International Pakistan, a
developmental sector organization, have collaborated to design and test a new
approach to reduce the incidence of diarrhoea amongst under-five children by
improving the health, hygiene and sanitation conditions.
yesterday, December 8, 2015 RB and Plan have jointly launched an innovative behaviour changing campaign, “Save a Child a Minute” in Pakistan. The vision is to stop deaths from diarrhoea by empowering women and creating wealth for local communities.
yesterday, December 8, 2015 RB and Plan have jointly launched an innovative behaviour changing campaign, “Save a Child a Minute” in Pakistan. The vision is to stop deaths from diarrhoea by empowering women and creating wealth for local communities.
Alarmingly,
diarrhoea is the second leading cause of deaths among under-five children. It
kills 53,000 children annually, in Pakistan (PDHS 2013). Research also suggests
that children who suffer two to three diarrhoeal episodes and survive diarrhoea
in the initial two years of their life are vulnerable to malnutrition.
Representative of Professor Ahsan
Iqbal, Federal Minister for Planning and Development stated in his speech
“This is a
brilliant and innovative initiative towards eradicating diarrhoea and a
stepping stone for public-private partnerships to improve health conditions and
empower local communities. The best part is that it is in line with the
government vision project 2025. Currently the government is collaborating for
the pilot, it can further look into jointly upscaling the campaign at a national
level.”
Rashid Javed,
Country Director Plan International Pakistan with his remarks:
“Based on our
experience of Sanitation Marketing we are now moving forward to test a new
model of women entrepreneurship. The model is based on helping communities to
adopt improved hygiene behaviours and sustaining them through a sustainable supply
chain. Establishing a system of supply and demand and linking it with women
entrepreneur/Women hygienist is an idea which will ultimately help these women
to earn their livelihood while helping their communities to promote health by adopting
improved behaviours for water, sanitation and hygiene.”
Shahzeb Mehmood,
CEO RB Pakistan highlighted the key points of the project, during his speech he
stated:
“RB has always
aimed to provide healthier homes and happier lives through trusted brands such
as Dettol, Mortein, Harpic and many more. This global initiative simultaneously
being run in Pakistan, Nigeria and India seeks to eradicate diarrhoea and
improve general health and hygiene of the low-income consumers by habit change.
Through global research and technology, RB designed a low-cost antibacterial
soap under the Dettol brand, a complete new formulation specifically for this
purpose. The aim is to interactively educate consumers about health and
hygiene, provide them with affordable health and sanitary solutions (by RB and
other private companies such as Shan Foods, Searle, Peak Freans and Santex) and
in the process empower local women who will sell these products door-to-door.”
For the next 6
months, in the pilot phase of the campaign, RB and Plan will cover 600
households in Dhori, a village in Sargodha. Based on the learnings from this
pilot, “Save a Child a Minute” will then be scaled up nationally by RB and Plan
in close coordination with the federal and provincial government to support the
Government’s Vision 2025 project.
About RB
RB is the
world’s leading consumer health and hygiene company with operations in over 60
countries. With a purpose of delivering innovative solutions for healthier
lives and happier homes. Today it is the global No. 1 or No. 2 in the majority
of its fast-growing categories, driven exceptional innovation. Its health,
hygiene and home portfolio is led by global Powerbrands including Dettol,
Mortein, Harpic, Veet, Gaviscon and many more. RB is set to redefine the world
of consumer health and hygiene with exceptional employees committing to highest
quality standards.
Hello from Spain: great event. Keep in touch
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